Summers Motors (“we,” “us,” or “our”) operates the website summersmotors.com (the “Site”). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or interact with our Site or contact us through it.
By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
1. Information We Collect
We collect information in several ways depending on how you interact with our Site.
A. Information You Voluntarily Provide
You may provide personal information when you:
- Fill out contact or inquiry forms
- Request vehicle information or availability
- Ask about financing, trade-ins, or services
- Subscribe to updates or communications
- Contact us by email or phone
This information may include:
- Full name
- Email address
- Phone number
- City/state or location details
- Vehicle preferences or purchase details
- Messages and inquiry content
- Any other information you choose to provide
You are not required to provide personal information, but some features of the Site may not function properly without it.
B. Information Collected Automatically
When you visit the Site, certain information may be collected automatically through standard web technologies such as logs and cookies, including:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and time spent on pages
- Date and time of visits
- Referring URLs and exit pages
- Clickstream and interaction data
This data is used for analytics, security, troubleshooting, and improving user experience.
2. How We Use Your Information
We use collected information for legitimate business purposes, including to:
- Respond to your inquiries and requests
- Provide vehicle, service, or dealership-related information
- Communicate with you about your questions or submissions
- Follow up on leads or customer service matters
- Improve Site content, usability, and performance
- Monitor and analyze usage trends
- Protect against fraud, abuse, and security threats
- Comply with legal and regulatory obligations
We only use personal information where we have a valid reason to do so, such as your consent, a legitimate business interest, or a legal requirement.
3. Cookies and Tracking Technologies
We may use cookies, pixels, and similar tracking technologies to:
- Remember user preferences
- Enable core Site functionality
- Measure traffic and usage patterns
- Improve performance and user experience
You can control or disable cookies through your browser settings. Disabling cookies may affect certain Site features.
4. How We Share Information
We do not sell, rent, or trade your personal information.
We may share information in limited circumstances with:
- Website hosting and technical service providers
- Analytics and performance tools
- Form and communication service providers
- Legal or regulatory authorities when required by law
- Professional advisors (such as legal or accounting services)
These parties are permitted to use information only as necessary to provide services to us and are expected to maintain appropriate confidentiality and security.
5. Third-Party Links
The Site may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of those external sites. We encourage you to review their privacy policies before submitting personal information.
6. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of transmission over the internet or electronic storage is completely secure. Use of the Site and transmission of information is at your own risk.
7. Data Retention
We retain personal information only as long as necessary to:
- Fulfill the purposes described in this Policy
- Respond to inquiries and provide services
- Meet legal, accounting, or regulatory requirements
- Resolve disputes and enforce agreements
When information is no longer required, we take reasonable steps to delete or anonymize it.
8. Children’s Privacy
The Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal data through the Site, please contact us and we will promptly remove it.
9. Your Privacy Rights (Including CCPA)
Depending on your location, you may have certain privacy rights, including the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal exceptions)
- Request information about categories of data collected and used
If you are a California resident, these rights may apply under the California Consumer Privacy Act (CCPA).
To exercise your rights, please contact us through the Site’s contact page. We will respond within the timeframe required by applicable law.
We do not sell personal information as defined under the CCPA.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. Changes become effective when posted. Continued use of the Site after updates indicates acceptance of the revised Policy.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us through the contact form on summersmotors.com.